PUNKY AI
PUNKY is an AI-driven Creative Discord Moderator that uses machine learning and automation to accelerate intelligent Web3 community growth. Selected as one of the standout projects at AI JAM by Seedify, it later launched its own token, $PUNKY. I led the brand creation, from logo design and full brand book to defining the positioning, content strategy and tone of voice at the AI × Web3 intersection. I developed and executed the X content strategy, oversaw all creative production and composed the official “PUNKY Anthem” using the AI music tool Suno. Moderation teams across X, Discord and Telegram maintained brand consistency, while the TGE strategy delivered strong results.
Brand Purpose
In our world, crowds are the backbone of the Web3 revolution, creating the beat and driving something bigger. At PUNKY, we ensure their voices are amplified to the max. "PUNKY exists to amp up crowds!"
Key Results
The objective was to position PUNKY as a leading AI × Web3 community brand through a high impact TGE campaign and cross channel activation. Success was measured by community growth, engagement quality, and overall brand visibility across key social platforms. +700% increase in community engagement on X, TG & Discord +1200% growth in active members through organic activations +2500% boost in brand visibility during the TGE period 4K+ replies and 1.2M impressions generated in launch week
