Chaos Day
Chaos Day is an Info-Fi memecoin project built to expose the endless cycle of deception in crypto. It’s a social experiment disguised as a token. It merges information and fiction to remind people that hype, greed, and scams keep repeating under new names. Chaos Day exists to break that cycle and awaken awareness. Led the brand strategy, positioning and tone of voice for Chaos Day. Directed the X content strategy with art and editorial teams, overseeing multi-format campaigns. Managed moderation on X and Telegram to ensure consistency and developed the TGE strategy for aligned communication. All website and video content were fully created using AI tools.
Brand Purpose
We believe history keeps repeating. Scammers evolve, deception mutates and the same schemes resurface again and again. The cycle never ends. People refuse to learn. We are here to challange that. If the past has taught us anything, it’s this: only chaos breaks the cycle! "Chaos Day exists to break the cycle!"
Key Results
The objective was to launch an awareness campaign for the memecoin that would lead to a strong launch on Pump.fun. The campaign leveraged AI generated content and storytelling to build intrigue, drive engagement and boost participation ahead of TGE. 1.8M+ impressions and 250K+ engagements on X 945+ posts across X 270% community growth during launch week
