I work with Web3 founders and blockchain teams to uncover their brand purpose and turn it into marketing that drives growth.
I work with Web3 founders and blockchain teams to uncover their brand purpose and turn it into marketing that drives growth.
Web3 Brand Strategist and AI Native Creative Director
Web3 Brand Strategist and AI Native Creative Director
Istanbul, TR
GMT+3
AVAILABLE
Istanbul, TR
GMT+3
AVAILABLE
"Oktar is one of those rare creatives who made the leap from Web2 marketing to the core of Web3 and did it with unstoppable drive. With over two decades in world class agencies across Singapore, Amman and Istanbul, he has earned more than 150 international awards. Today, he’s focused on reshaping the Web3 landscape by placing brand purpose at the center of communication and using AI systems to build scalable, human purpose-led Web3 brands. His passion, speed and relentless curiosity make him impossible to ignore."
"Oktar is one of those rare creatives who made the leap from Web2 marketing to the core of Web3 and did it with unstoppable drive. With over two decades in world class agencies across Singapore, Amman and Istanbul, he has earned more than 150 international awards. Today, he’s focused on reshaping the Web3 landscape by placing brand purpose at the center of communication and using AI systems to build scalable, human purpose-led Web3 brands. His passion, speed and relentless curiosity make him impossible to ignore."
"Oktar is one of those rare creatives who made the leap from Web2 marketing to the core of Web3 and did it with unstoppable drive. With over two decades in world class agencies across Singapore, Amman and Istanbul, he has earned more than 150 international awards. Today, he’s focused on reshaping the Web3 landscape by placing brand purpose at the center of communication and using AI systems to build scalable, human purpose-led Web3 brands. His passion, speed and relentless curiosity make him impossible to ignore."
I’ve spent 23 years shaping brands across global markets. A relentless journey of constant evolution.
Blucka, Dubai
AI & Web3 Brand Strategy
2023 → Now
Blucka, Dubai
AI & Web3 Brand Strategy
2023 → Now
Blucka, Dubai
AI & Web3 Brand Strategy
2023 → Now
VMLY&R, Amman
Creative Director
2018 → 2020
VMLY&R, Amman
Creative Director
2018 → 2020
VMLY&R, Amman
Creative Director
2018 → 2020
Leo Burnett, Istanbul
Creative Director
2011 → 2018
Leo Burnett, Istanbul
Creative Director
2011 → 2018
Leo Burnett, Istanbul
Creative Director
2011 → 2018
JWT, Istanbul
VP, Executive Creative Director
2010 → 2011
JWT, Istanbul
VP, Executive Creative Director
2010 → 2011
JWT, Istanbul
VP, Executive Creative Director
2010 → 2011
McCann, Istanbul
Creative Director
2009 → 2010
McCann, Istanbul
Creative Director
2009 → 2010
McCann, Istanbul
Creative Director
2009 → 2010
McCann, Singapore
Sr. Art Director
2008 → 2008
McCann, Singapore
Sr. Art Director
2008 → 2008
McCann, Singapore
Sr. Art Director
2008 → 2008
McCann, Istanbul
Art Director
2002 → 2008
McCann, Istanbul
Art Director
2002 → 2008
McCann, Istanbul
Art Director
2002 → 2008
How I build.
01
Brand Positioning
Define the brand’s purpose, narrative and market role to create a clear and differentiated identity.
02
AI Powered Creative Marketing
Combine strategy and design powered by AI Agents to create systems that grow and evolve.
03
Content Strategy
Create modular storytelling frameworks that adapt across ecosystems, amplifying brand voice.
04
Community Management
Activate, manage, moderate and grow communities on Telegram, Discord and X.
05
Precise KOL Campaigns
Identify ideal KOLs for each niche and craft strategies that maximize reach and impact.
01
Brand Positioning
Define the brand’s purpose, narrative and market role to create a clear and differentiated identity.
02
AI Powered Creative Marketing
Combine strategy and design powered by AI Agents to create systems that grow and evolve.
03
Content Strategy
Create modular storytelling frameworks that adapt across ecosystems, amplifying brand voice.
04
Community Management
Activate, manage, moderate and grow communities on Telegram, Discord and X.
05
Precise KOL Campaigns
Identify ideal KOLs for each niche and craft strategies that maximize reach and impact.
01
Brand Positioning
Define the brand’s purpose, narrative and market role to create a clear and differentiated identity.
02
AI Powered Creative Marketing
Combine strategy and design powered by AI Agents to create systems that grow and evolve.
03
Content Strategy
Create modular storytelling frameworks that adapt across ecosystems, amplifying brand voice.
04
Community Management
Activate, manage, moderate and grow communities on Telegram, Discord and X.
05
Precise KOL Campaigns
Identify ideal KOLs for each niche and craft strategies that maximize reach and impact.